Mercedes Records Growth In Sports And Electric Segments As AMG And G-Class Post Best Results In History
The year 2025 proved to be a period of mixed fortunes and strategic pivots for Mercedes-Benz. While the broader automotive industry faced significant headwinds, the German automaker managed to find substantial success in its most lucrative categories. Total global sales for the group faced a downturn, but the high-performance and luxury segments defied the negative trends. The company reported record-breaking numbers for its iconic G-Class and strong growth for the AMG division. This divergence highlights a shifting consumer landscape where top-tier luxury continues to outperform the mass market.
The legendary G-Class off-roader achieved the most successful sales year in its entire history. Customers around the world took delivery of approximately 49,700 units of this rugged luxury vehicle. This impressive figure represents a 23 percent increase compared to the previous year. Even the newly introduced electric version known as the G580 with EQ Technology contributed significantly to this momentum. It appears that the appetite for exclusive and capable utility vehicles remains stronger than ever despite economic uncertainties.
The performance-oriented Mercedes-AMG division also enjoyed a standout year with robust growth. Deliveries of these high-performance vehicles rose to about 145,000 units worldwide. This marks a solid 7 percent increase and underscores the enduring appeal of the brand’s sportiest models. These high-margin sales are becoming increasingly vital for the company as it navigates fluctuations in the volume segments. The strategy to prioritize high-end luxury seems to be yielding positive financial results in these specific areas.
There were also bright spots within the electric vehicle and commercial sectors during the fiscal year. The commercial van division saw a massive surge in the popularity of its battery-electric models. Sales of electric vans jumped by a remarkable 46 percent over the course of the year. The passenger car segment also ended on a high note with electric vehicle sales climbing 18 percent in the fourth quarter. New models like the electric CLA and GLC are seeing demand that reportedly exceeds current production capabilities.
However, these successes came amidst a challenging global environment for the core vehicle lineup. The group finished the year with a total of 2.16 million vehicles sold, which represents a 10 percent decline overall. The Chinese market proved particularly difficult as sales there dropped by 19 percent due to intense local competition. Conversely, the United States market remained stable and even posted a slight growth of 1 percent. Adam Chamberlain, the CEO of Mercedes-Benz USA, praised the resilience and dedication of the team during this unprecedented year.
The company is now preparing a massive counterattack to regain volume and market share in 2026. Reports indicate that the automaker plans to launch approximately 18 new models in a single year. This aggressive product offensive aims to revitalize the lineup and capitalize on the growing interest in electrified options. Management hopes that fresh designs and updated technology will reverse the downward trend in the core segments.
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