The Designer Of The World Most Unattractive Car Remains Extremely Proud Of His Creation
Roberto Giolito created a vehicle that often finds itself at the top of lists for the least attractive automotive designs. This man is the visionary behind the Fiat Multipla which first appeared on the road in the late nineties. Despite the constant criticism regarding its unusual appearance he remains incredibly proud of the project today. He believes the car represents a masterpiece of functionality rather than a failure of aesthetics. His perspective shifts the focus from how a car looks to how it actually serves the people inside.
The vehicle was designed from the inside out to prioritize the needs of the passengers. It featured a unique seating arrangement that allowed three people to sit in the front row and three in the back. At less than thirteen feet in length it was surprisingly compact while offering more interior volume than much larger models. Giolito focused on creating a space that felt open and airy for large families traveling together. He used massive windows to ensure everyone had an excellent view of the surrounding environment while driving.
Critics might have been harsh but the art world saw something special in the unconventional shape of this Italian machine. The Museum of Modern Art in New York even featured the vehicle in an exhibition dedicated to the future of urban transportation. It also received the prestigious Car of the Year award from the famous television program ‘Top Gear’ back in 1999. Even though it looked different it provided solutions that other manufacturers were simply afraid to try during that decade. The design was more about smart engineering than following traditional beauty standards set by competitors.
Giolito now manages the heritage department for his company where he looks back at his past creations with a great deal of fondness. He argues that the car was well ahead of its time because of its sustainable materials and efficient use of space. Many modern vehicles now try to mimic the interior flexibility that he introduced over two decades ago. He feels that being memorable is far better than being boring or completely invisible on the crowded road. The vehicle has developed a dedicated cult following among those who appreciate its many quirks.
The designer explains that he never intended to make something traditionally pretty or sleek for the mainstream market. He wanted to break away from the monotonous trends that dominated the automotive industry during that era. Every curve and bump on the body served a specific technical purpose for the comfort of the occupants. This commitment to utility over style is what makes the project a massive success in his eyes today. He views the mixed reactions from the public as a clear sign that the design truly made an emotional impact.
Today the car is often discussed in design schools as a prime example of form following function. It remains a polarizing figure in automotive history but its influence cannot be denied by true enthusiasts. Giolito stands by his work and celebrates the fact that it still sparks intense conversations around the globe. This legacy proves that a bold idea can survive even the harshest public scrutiny for a long time. The world might call it ugly but the man who built it sees a brilliant and lasting achievement.
Tell us if you think this car is a misunderstood masterpiece or a design mistake in the comments.
