The Smallest Mercedes Could Soon Look Like Anything But a Classic Car
Mercedes-Benz is rethinking what its most affordable model should be in a fast-changing automotive world. The current A-Class hatchback remains popular enough to stay in production after its assembly line moved to Hungary earlier this year. Yet that is only a temporary measure. A completely new entry-level vehicle arrives around 2028 and it promises to break away from the traditional compact car formula we have known for decades.
Reports from industry sources suggest the newcomer will blend traits of a compact SUV and a minivan. Picture a taller ride height, generous interior space, and sliding doors for easy access rather than the low-slung profile of today’s A-Class. This design direction effectively takes over the roles of both the A-Class and the outgoing B-Class, which ends production this year. Mercedes development chief Jörg Burzer has described the project as a vehicle that does not exist yet, hinting at a fresh concept rather than a simple refresh.
The car will ride on the new MMA platform that already underpins the latest CLA, GLA, and GLB models. This architecture is deliberately flexible and can accommodate gasoline engines, plug-in hybrids, or fully electric powertrains depending on market needs. Such versatility helps Mercedes keep costs reasonable while offering modern technology across different regions. The goal is to deliver an attractive starting price below the CLA family, preserving an accessible gateway into the brand.
Younger customers and small urban families appear to be the primary focus. They tend to prioritize practicality, a commanding view of the road, and clever packaging over sporty handling or sleek lines. Mercedes recognizes that traditional three- and five-door hatchbacks are losing ground to higher-riding alternatives. By creating a compact yet roomy people-mover, the company aims to meet those evolving preferences without stepping fully into the crowded SUV territory.
Manufacturing will most likely take place at the Kecskemét plant in Hungary, the same facility now building the current A-Class. Shifting production there frees up capacity in German factories for other MMA-based models. Even though overall compact-car sales have softened, the A-Class still ranks among Mercedes’ top four best-selling nameplates in Europe. That performance explains why the brand refuses to abandon this profitable corner of the market entirely.
This upcoming model reflects broader industry trends toward electrification, modular platforms, and crossover-inspired designs. Mercedes wants to protect its volume in the premium compact segment while adapting to stricter emissions rules and changing buyer tastes. The result should be a distinctive, family-friendly vehicle that carries the three-pointed star yet feels thoroughly contemporary.
Many enthusiasts grew attached to the agile, low-roof A-Class over its generations. Others welcome the extra versatility a taller body can bring. Either way, Mercedes seems ready to redefine what an entry-level luxury car can look like.
What do you think about Mercedes moving away from classic hatchbacks toward a taller, more practical design – would you consider this new model as your next car? Share your thoughts in the comments.
