General Motors Tops U.S. Auto Sales for 2025

General Motors emerged as the leading U.S. automaker in vehicle sales volume for the full year 2025. The company delivered approximately 2.83 million vehicles across its brands. This figure represented a year-over-year increase of 5.1 percent from 2024 totals.

GM captured a 17.3 percent share of the U.S. market. The performance marked the company’s strongest market presence since 2017. Fourth-quarter deliveries exceeded 685,000 units despite an 8.7 percent decline from the prior year’s final quarter.

Chevrolet, Buick, GMC, and Cadillac contributed to the results. Truck and SUV segments drove much of the volume amid sustained consumer preference for larger vehicles. GM maintained leadership over competitors Toyota and Ford in total units sold.

Industry-wide U.S. sales showed modest growth compared to 2024. Factors included stabilized inventory levels and easing interest rates in the second half of the year. Average transaction prices remained elevated throughout 2025.

GM’s portfolio included strong performers in full-size pickups and crossovers. The Silverado lineup and GMC Sierra models posted consistent demand. Electrified options expanded but represented a smaller portion of overall deliveries.

The achievement positioned GM favorably entering 2026. Analysts projected continued competition in truck segments and potential shifts from policy changes. GM invested in hybrid and extended-range electric variants alongside traditional internal combustion models.

Dealership networks reported steady traffic in the closing months. Incentives and financing options supported fourth-quarter momentum. GM’s manufacturing footprint in the U.S. facilitated production alignment with demand patterns.

This sales crown reinforced GM’s recovery trajectory post-pandemic disruptions. The company balanced volume growth with profitability metrics. Adjusted earnings guidance aligned with earlier targets despite market fluctuations.