Lamborghini Scraps Electric Car Plans Calling It an Expensive Hobby
Lamborghini has made a surprising shift by abandoning its plans for a fully electric supercar. The brand’s CEO Stephan Winkelmann explained that interest from core customers in a battery-only model has proven almost nonexistent after extensive talks with buyers and dealers. What started as an ambitious project inspired by the Lanzador concept from a few years back has now been shelved completely. Instead of pushing billions into development with little demand the company views full electric supercars as something that currently amounts to an expensive hobby with no real payoff.
The decision came after more than a year of internal analysis and market checks. Winkelmann emphasized that pouring massive resources into an all-electric vehicle without clear customer enthusiasm would be irresponsible toward shareholders employees and even the brand’s loyal fans. Electric options simply fail to deliver the emotional thrill that defines Lamborghini such as the roar of V8 and V12 engines that buyers cherish. That visceral sound and character remain central to the brand’s identity making a pure EV feel like a mismatch for now.
Looking ahead Lamborghini is doubling down on plug-in hybrids as a smarter path forward. The planned Lanzador which was originally eyed for around 2028 or 2029 will arrive as a plug-in hybrid with a gasoline engine instead. This change means the entire lineup including the next-generation Urus SUV will stick to hybrid setups by the end of the decade. The company has already begun electrifying its current models through hybrids striking a balance between stricter regulations and what enthusiasts actually want to drive.
This move stands out among luxury brands where some like Ferrari are still moving toward full electric offerings. Lamborghini however sees the high-end market as not yet ready for battery-only supercars with acceptance hovering close to zero among its clientele. Winkelmann pointed out that while the brand could technically build EVs the demand just isn’t there to justify the risk. Plug-in hybrids offer a compromise that keeps performance strong while nodding to environmental pressures without sacrificing the soul of the cars.
The shift reflects broader trends in the supercar world where buyer preferences often lag behind industry pushes for electrification. Lamborghini’s customers prize the raw experience of combustion engines and aren’t rushing to give that up for silence and instant torque alone. By focusing on hybrids the brand aims to stay true to its heritage while adapting gradually. This cautious approach could prove wise if EV enthusiasm in the luxury segment continues to cool.
What do you think about Lamborghini sticking with hybrids over full electrics—share your thoughts in the comments.
