New Toy For Extravagant Wealthy People This Rolls-Royce Will Be Produced In Only 25 Examples
Buyers in the Middle East often seek total extravagance regardless of what others might think of their taste, and while companies like Mansory built their success on this demand, they are certainly not the only ones. The latest example comes from Dubai where the tuning house Venuum has unveiled its newest project which is a radically redesigned Rolls-Royce Dawn. This specific vehicle features a limited body kit package that is strictly restricted to just 25 examples for collectors worldwide. Venuum previously tried their hand at the Rolls-Royce Wraith, and now the Dawn is undergoing a similar treatment without any attempt at subtlety.
The most controversial modification is undoubtedly located at the front of the luxury convertible. Instead of the classic and imposing chrome grille that has been a symbol of the brand for decades, this version features a plastic surface with a geometric pattern of triangular openings. This motif repeats on the lower air intakes while additional round lights protrude from the bumper as if it were a show car concept rather than a luxury convertible worth six figures. The design choices clearly aim to shock and stand out rather than blend in with the traditional elegance associated with the British marque.
Even the side profile does not escape the dramatic overhaul seen on the rest of the vehicle. Widened fenders, massive side skirts, and new body panels further emphasize the width of the car to the point where it almost resembles a caricature. The rear end has been almost completely redesigned with thin LED lights, a light bar spanning the entire width, an aggressive diffuser, and aftermarket exhaust tips. Everything is painted in matte white which further highlights the plastic character of the modifications and gives the car a distinct visual identity.
This project was developed in collaboration with the American house Creative Bespoke which is responsible for the closed rims inspired by vintage aerodisc designs. The aesthetic is intentionally polarizing and clearly targets an audience where attention from the environment holds greater value than design integrity. The interior follows the same aggressive approach with the cabin upholstered in high-contrast white and orange leather. It remains unclear whether this specific interior comes from Venuum’s standard series or if it is a bespoke request, but the combination leaves no room for doubt about the aesthetic direction.
Venuum’s Rolls-Royce Dawn is not a car that attempts to reinterpret luxury but rather one that deliberately provokes it. Incredibly kitschy, visually aggressive, and devoid of any restraint, this Rolls-Royce will almost certainly find its buyers among a specific elite demographic. For everyone else, it remains a reminder that the boundary between luxury and caricature sometimes depends exclusively on taste and the thickness of one’s wallet.
What do you think about this radical redesign of the Rolls-Royce Dawn, is it a masterpiece or a disaster? let us know in the comments.
